Many of our current products are fairly large and bulky. Because shipping costs are function of volume, we are flat packing these products. That means that the user needs to assemble the product in their home. Assembly of our products isn't too difficult, but we do need to the user how to do it. We thought about making written instructions and including them in the packaging. But those instructions would be difficult to write in easy to understand way. And as they say, a picture is worth a 1000 words. So then a video is probably worth one million words. We decided to make our instructions videos. In the videos, we show the entire assembly of the product and talk about the different choices the user can make.