Let me be clear - this article isn't about Shopify. I believe that Shopify is the no-brainer eCommerce solution for any small or medium business. This article is about YOU or YOUR BUSINESS.
I'm a Shopify Expert that is focused on small and medium sized businesses. As such, I talk to a lot of owners of eCommerce (or prospective eCommerce) businesses. Through those many conversations and interactions, I've been able to see what things lead to a successful store and business and those that don't. So I thought it would be useful to discuss those things that I've seen that tend to lead to failure.