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The First Scorecard for your Shopify Store with Google Analytics

If you have an online store, you want to know how well it is doing.  Shopify has some basic reporting, but there are other reporting tools that can provide you with better analytics.  My favorite is Google Analytics, which is a free tool.

Why You Should be Using Google Analytics

I’m generally a believer that you get what you pay for. But with Google Analytics (GA) being free, you certainly get a lot more than you pay for.