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Signs That YOU Should Not Open a Shopify Store

Let me be clear - this article isn't about Shopify.  I believe that Shopify is the no-brainer eCommerce solution for any small or medium business.  This article is about YOU or YOUR BUSINESS.  

I'm a Shopify Expert that is focused on small and medium sized businesses.  As such, I talk to a lot of owners of eCommerce (or prospective eCommerce) businesses.  Through those many conversations and interactions, I've been able to see what things lead to a successful store and business and those that don't.  So I thought it would be useful to discuss those things that I've seen that tend to lead to failure.