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How to Pick a Shopify Theme

A colleage recently asked me what is the best theme to use for a Shopify store.  I spent some time thinking about and responding to their question, so I decided to share the answer with everyone.

First off, there is no one 'best' theme that you should use for every project.  Each store has unique requirements.  Different themes have different focuses.  So its important to match the store's requirements with the theme's focus/strength.